Trade Rehearse is an intuitive app that allows users to practice stock market trading using virtual money, integrated with real-time market data.
6 WEEKS
UX Designer | UI Designer
Figma, Miro, After Effects
Project Overview
Duration
My Role
Tools Used
To provide young investors with a single platform to learn & practice stock market trading/investment, & to boost their confidence before entering the real market.
A stock market mainly is a place for the people to buy or sell securities also knows as stocks to represent the ownership claim on any particular business. The entire stock Investment industry has a total market capital of US $93.7 trillion at the end of 2020, and continuously growing.
It plays a crucial role in an economy by providing a platform for companies to raise capital for expansion and innovation, which drives economic growth and job creation.
The stock market in India has shown substantial growth in recent years, reflecting its increasing importance in the economy. The number of demat accounts in India grew rapidly, reaching over 115 million by the end of 2023. In 2023 alone, over 13 million new demat accounts were opened, highlighting growing financial awareness among the population.
Individuals aged 16-30, who are in a critical phase of learning and skill development, often face challenges in gaining practical experience in investment techniques due to unstable or limited income. This lack of financial stability and investment capital makes it difficult for them to apply what they learn and engage in real-time trading.
To collect more of a qualitative data I surveyed around 108 People who might be the potential users of the app. This survey helped me to narrow down my focus on the main issue & Ideate possible solutions.
Before jumping into the technicals it’s important to understand the base of this project.
India has the fifth-largest stock market globally with the market cap of $3.8 trillion
Only 7% of Indians actively invest in stock market
Project Goal
What is a Stock Market?
Design Process
How is INDIA doing?
What our Survey Recorded?
What Problem we tackled?
What Solutions we ideated?
About the Solution
How our Initial Wireframes look?
How our Users would navigate?
Who is our Target Audience?
But...
Why is it important?
Discover
Background study, User study and Interviews
User understanding, Behavioural study, Problem statement
Define
Brainstorming, Ideation, Feature analysis, Conceptualization
Ideate
Affordances, shape and form, Signifiers
Design
Lack of capital to start investing in the real stock market.
Fear of losing money due to insufficient real-life trading experience.
Difficulty in trusting their knowledge and decisions without practical experience.
Frustrations
Features that provide real-time analysis and market trends to help understand stock movements.
A community or forum within the app where they can discuss strategies and learn from experienced traders.
Needs
Stock market represents over
125% of the world's GDP
Stock market outperforms all other investment methods by giving
10.2% annual return
Gen Z hold
25-30 million
active demat accounts
Millennials hold
60-65 million
active demat accounts.
The stable economic inflation rate is 2-3% & the current global average inflation rate is
6.6%
only about 27% of Indians are financially literate. This lack of awareness reduces participation.
Lack of early stage Stock market knowledge in our education system.
Equity investments are often perceived as "gambling" or too risky
Unavailability of funds at an early age triggers the casual approach towards stock market.
Financial Education
Low financial Literacy
Risk Aversion
Income Discrepancy
Why such a low Count?
Platform to practice trading
E-learning trading platform for Schools.
Regular Workshops
Virtual Funds for investment.
Building trading ecosystem
Accessible to all platform
Stock Market games.
Supportive navigation features.
This intuitive app allows users to take up various courses from stock market experts & practice the learnings using virtual money. Integrated with real-time market data it simplifies the trading process aiming to reduce fear before entering the real market.
This age group has a volatile income source making them a perfect fit for our project. This is the time which reflects upon their future & financial stability becomes a crucial part of it.
Age Group : 16 - 30
Artificial Intelligence technology
which let’s users analyze stock performance before investing
Advance Accessibility features
which let’s users navigate & invest easily & without barriers.
Integrated Top Courses
which let’s users learn from the best in the sector & have an opportunity to get trades analyzed.
Main Features of the app
Stock Market Users
Investment strategy
Less Investment Count
Do not Invest in stock market
24.1 %
Are willing to invest on stock market
15.7%
55.6%
Of the surveyed people Invest in stock market
40.7%
Of the surveyed people partly invest after observing the market trends
Directly invest taking risks.
Do not Invest in stock market using any strategy
19.5%
39.8%
55.6%
Of the surveyed people Invest in stock market
Are willing to invest on stock market
Do not Invest in stock market
15.7%
24.1 %
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