The set of ideas were further categorized into 3 deliverables, the one’s in the center of bulls eye diagram were considered as core ideas & were the point of focus.
The predicted rise in elderly population & the rise in nuclear families is collectively going to increase the need for help amongst the elders.
Young population is not taught about community service in colleges resulting in casual approach towards the community.
Community service in Education, Disaster relief, Festival based distribution has grabbed more attention of the volunteers.
Senior care is being developed only in the form of technological advancements, leaving the physical & mental support in the darkness.
Questions
Nalini Mulay 73 Years old
Shishir Pradhan, 75 Years old
Daily routine?
Grocery shopping, Medicinal pickups etc?
Challenges managing essential tasks?
Special routine with exercise due to diabetic regulations.
Evening walk to the temple.
Medical Shops or Grocery shops deliver it as they get time at no extra cost.
Everyone over here is helping in nature.
A Boy who works at a Cycle mart nearby helps me with heavy lifting task like changing cylinder etc.
Rickshaw wala also helps me when he comes to pick me up.
I call my neighbors who help me with the task.
There are a lot of students who stay in my building, so they help me in any such tasks.
Normal exercise routine due to neck pain.
Leaves home only once a day due to unavailability of lift.
I do not need any groceries as such i don’t cook at home.
In emergency situations, the medical store delivers
it to my house.
Availed any service that offers assistance?
There’s one man who pays my light bill and just charges 10-20 Rs extra per month
Whenever in Pune I definitely felt the need of help at every point of time.
When in future I will surely need a service that helps me in these tasks.
I would not mind if I have to pay for availing the services.
I would definitely give avail this service if the amount is reasonable for us.
Mostly i do all the possible tasks on my own as I am used to living alone.
Would you avail such service?
Support for elderly’s in terminal illness overshadows small term help need in day to day life.
2024
CareConnect
UX CASE STUDY
A service that caters the needs of elderly individuals requiring short-term assistance with essential tasks such as grocery shopping, medication pickups, and transportation to medical appointments.
To offer one time or short term assistance to elderly individuals. (Daily Chores)
To provide income opportunities to young individuals who are currently unemployed.
Maintain the elderly’s independence.
Improving Quality of Life
Contribute to the society meaningfully.
Make positive impact on lives of both the client and team members.
Promote earn and learn system
What’s our
Goal for this Service?
Who is our
Target Audience?
Why this
Target Audience?
What our
Primary Research recorded?
What is the
Identified Problem?
Let’s summarize our Research insights
Let’s enter the Define Phase!
Focus Group Study
Our Process
Why this Service ?
Discover
Define
Ideate
Design
What is a
Service Design?
Project Owners
Tools Used
Gandhar Kulkarni
Vaishnavi Pasarkar
Duration
5 Weeks
Figma, Miro
Service design is the process of planning and organizing all the parts of a service, like people, tools, and processes, to create a smooth and enjoyable experience for the user. It involves designing how a service works from start to finish to ensure it meets the needs of both customers and service providers.
Before Jumping into our project let’s understand what exactly a service design is!
As a part of our primary research we conducted Interviews of Elderly target audience to collect their qualitative data & Focus group study to analyze the young target group.
Upon analyzing the research data we worked on defining the main problem area by attempting to empathize with the user in the current scenario.
Parents often find themselves alone when their children move abroad for work or education, increasing the need for support on a daily basis.
The growing elderly population creates social, financial, and health system challenges, particularly with the rise of chronic diseases.
Fewer children per family, more women in the workforce, and urbanization are driving the need for increased focus on geriatric issues.
The shift from joint to nuclear families leaves many elders without traditional support, often in need of care.
Youth volunteering in India thrives through independent efforts, community involvement, and formal settings like corporate foundations and NGOs.
Young adults respect and admire the elderly, valuing their wisdom and life experiences, fostering mutual learning and empathy.
Only 1.5% of India’s population is engaged in volunteering, according to a 2018 Ministry of Statistics report.
Volunteering helps youth feel connected to their community and understand their place in society.
Elderly Audience :
This group consists of individuals aged above 70, who stay on their own and require help in small daily chores.
Younger Audience :
The younger audience aged between 17- 23, that is keen on being a part of community service and looking for some income source as well.
Indians aged 60 and older will rise from 91.6 million in 2010 158.7 million by 2025.
Significant rise in nuclear families culture which leaves the elderly’s alone through out the day.
All current services are focused more on elderly heath care as a long term assistance.
Individual elderly’s are dependent on neighbors & community for help, developing feeling of helplessness.
We categorized the discussion into 4 parts which included asking about Willingness of the audience in community service, What motivates them to do community service, their participation in community services & experience, Need of youngsters doing community service in India
7 participants took part in the study who were from 17-23 age group from different Tier 1 & Tier 2 cities.
Elders above the age of 70 face difficulties in execution of smaller tasks in their day to day life. They do not receive timely assistance whenever needed, this triggers the feeling of helplessness. While younger audience willing to volunteer do not receive good opportunities and a platform to address the same. Bridging the gap between the elders and young volunteers to address their needs and create an impact is a must.
Moving Forward to develop phase we identified multiple important components for this service & brain stormed ideas as a part of our solution ideation phase.
Keeping in mind the wide target audience we set up multiple deliverables to make the service accessible to all.
Helpline Number for Elderly.
Monthly subscription of the service.
Mobile app for the Service.
Keeping in mind the wide target audience we set up multiple deliverables to make the service accessible to all.
Keeping in mind the wide target audience we set up multiple deliverables to make the service accessible to all.
Keeping in mind the wide target audience we set up multiple deliverables to make the service accessible to all.
How would be our
Plan structured?
Basic
Real time updates to family members living far away.
Assistance with small & essential tasks.
Emergency response facilities through helpline numbers
More Information
T&C
999
Annually
Monthly
9,999
Advanced
Repairs and maintenance tasks around the house
Periodic visits from the volunteers to check on the users.
Support for all the healthcare facilities.
Inclusive of all Basic plan features.
More Information
T&C
1,499
Annually
Monthly
14,999
Premium
Support with managing finances, legal support
Trips to local attractions, parks, or cultural events
Personalized services with 24/7 health monitor support.
More Information
T&C
1,999
Annually
Monthly
19,999
Inclusive of all Advanced plan features.
What are the
Proposed Solutions?
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Considering the current condition, there would be a drastic change in the upcoming years which demands adaptability within the service. The expansion of the age group to 35-40 would create a more scope of volunteers in the future. It is observed that serval NGO’s and Old age homes struggle to get enough volunteers. Inclusion of these services within the ecosystem would create a wider scope of Inclusive community.
What is our
Future Scope?
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